Email Delivery Risk
Request
Contact us and we will advise you with no commitment on the scope and process.
Email Delivery Risk is a focused audit that reviews the technical and reputational factors that may affect whether a website’s transactional, commercial, or operational emails reach the inbox reliably. It helps identify domain, DNS, authentication, reputation, and security indicators that may reduce email deliverability, damage customer trust, or create silent conversion losses. This audit is especially relevant for businesses that depend on email for order confirmations, password resets, lead responses, booking notifications, abandoned cart recovery, invoices, customer support, or marketing campaigns.
Email is one of the most business-critical channels for digital companies, but delivery problems are often invisible until they start affecting sales, customer experience, or brand trust.
A website may appear to work correctly while important emails are landing in spam, being rejected, delayed, or treated as suspicious by mailbox providers. For e-commerce and lead-generation businesses, this can directly affect revenue: customers may not receive order confirmations, password reset emails, cart recovery messages, support replies, or campaign communications.
Email Delivery Risk helps detect the key technical signals that influence inbox placement, domain reputation, and customer trust.
What this audit helps detect
- Email authentication gaps. Reviews core DNS and authentication signals such as SPF, DKIM, DMARC, and related domain configuration indicators that may affect deliverability.
- Domain and DNS reputation risks. Identifies public reputation signals, DNS issues, blacklist indicators, or configuration weaknesses that may reduce trust in the sending domain.
- Transactional email reliability issues. Helps detect risks that may affect critical business emails such as order confirmations, account messages, password resets, booking alerts, invoices, or customer notifications.
- Silent conversion and revenue leaks. Surfaces delivery-related problems that may cause customers to miss important emails, abandon processes, lose trust, or contact support unnecessarily.
- Security and spoofing exposure. Checks whether the domain has basic protections that help reduce impersonation, phishing, and unauthorised use of the brand in email.
- Prioritised remediation areas. Classifies findings by relevance so teams can focus first on the issues most likely to affect deliverability, reputation, trust, or business continuity.
1 analysis included
DNS & Email Reputation
Checks the domain's SPF, DKIM and DMARC records to detect the risk of email spoofing, verifies whether its IP appears on spam blacklists (DNSBL) and confirms whether the domain has DNSSEC correctly configured (not just whether it publishes a DS)
What this audit does not cover
This audit is based on publicly accessible information, DNS records, domain-level signals, security headers where relevant, reputation indicators, and automated technical checks.
This audit does not include:
- Active exploitation or penetration testing against the target
- Authenticated or credentialed testing of email platforms, CRMs, marketing tools, or admin panels
- Access to private sending logs, bounce logs, SMTP logs, campaign reports, or mailbox provider dashboards
- Guaranteed confirmation of inbox placement across Gmail, Outlook, Yahoo, Apple Mail, or other mailbox providers
- Manual review of email content, templates, subject lines, copywriting, or campaign strategy
- Deliverability testing using live seed lists unless explicitly included in a paid scope
- Full legal review of email marketing consent, GDPR, ePrivacy, or unsubscribe processes
- Email infrastructure migration, DNS remediation, or sender reputation recovery
- Incident response, phishing investigation, or forensic analysis
- Guaranteed detection of all DNS, security, reputation, compliance, or deliverability issues